Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- the lead singer for boy band 98 Degrees -- and other performers, for videos featuring songs that use fans' tweets as lyrics.
Consumers are being encouraged to use the hashtag #PretzelLoveSongs to post about the new burger on Twitter and Facebook.
Wendy's staged a live event on July 8, at a midtown Manhattan Wendy's, featuring Lachey performing songs that used some of the tweets generated by the social campaign.
In August, Wendy's will release a "finale" video of Lachey singing more of these songs, which Wendy's has dubbed "pretzel love songs."
In the meantime, Wendy's has posted on its YouTube channel and Facebook page a video of a performer named Eric Michaels (shown above) singing pretzel love songs, and it will release additional videos over the summer of Michaels and another performer (Eboni Fondren) crooning more tweet-inspired tunes.
In August, Wendy's will release a "finale" video of Lachey singing more of these songs, which Wendy's has dubbed "pretzel love songs."
In the meantime, Wendy's has posted on its YouTube channel and Facebook page a video of a performer named Eric Michaels (shown above) singing pretzel love songs, and it will release additional videos over the summer of Michaels and another performer (Eboni Fondren) crooning more tweet-inspired tunes.
0 comments:
Post a Comment