Review- #PretzelLoveSongs - Nice Idea!

Social media drove significant buzz about Wendy's' new Pretzel Bacon Cheeseburger while the new item was being tested in three markets earlier this year.

Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- the lead singer for boy band 98 Degrees -- and other performers, for videos featuring songs that use fans' tweets as lyrics.

Consumers are being encouraged to use the hashtag #PretzelLoveSongs to post about the new burger on Twitter and Facebook. 

Wendy's staged a live event on July 8, at a midtown Manhattan Wendy's, featuring Lachey performing songs that used some of the tweets generated by the social campaign.

In August, Wendy's will release a "finale" video of Lachey singing more of these songs, which Wendy's has dubbed "pretzel love songs."

In the meantime, Wendy's has posted on its YouTube channel and Facebook page a video of a performer named Eric Michaels (shown above) singing pretzel love songs, and it will release additional videos over the summer of Michaels and another performer (Eboni Fondren) crooning more tweet-inspired tunes.

Source: http://www.mediapost.com/publications/article/204177/wendys-uses-tweets-in-songs-taps-nick-lachey.html#axzz2YkIZkULF

Written by: Adi Jamaludin