Public Image (Part 2)

Note: This article is part 2 of a 4-part article of my reflections on Public Image.

In part 1, I have given the context as to why I have embarked on this self-reflection on my public image, which started with someone's view of my image being unclean since I promote products on a social media platform, Tik-Tok. In part 2 of this article, I asked ChatGPT to evaluate my credibility based on what is available on the World Wide Web.

Of course, I had to punch in the golden question -- Will you have any doubts of his credibility when watching him being as a salesperson/ promoter on tik-tok videos?

Chat GPT:

Based on the professional image that Adi Jamaludin has cultivated, there’s no immediate reason to doubt his credibility, even when he's appearing as a salesperson or promoter on TikTok. His extensive background in performance arts and education suggests that he has a strong command of presentation skills, storytelling, and audience engagement—all crucial for effectively promoting products or ideas on platforms like TikTok.

However, whether or not his credibility translates well in this context depends on a few factors:

1. Authenticity: If his delivery feels genuine and aligns with his established persona as a creative and educator, his audience is likely to perceive him as credible.
2. Product Fit: The product or service he is promoting should align with his image and values. For instance, promoting products related to education, the arts, or personal development would seem more natural than endorsing unrelated or controversial items.
3. Consistency: If his TikTok content maintains a balance between promotional material and his usual creative or artistic content, his followers may accept his role as a promoter without questioning his intentions.

 

Analyzing Adi Jamaludin's TikTok content, particularly his promotional videos, provides insight into how his professional background influences his credibility as a salesperson on the platform.

Language:

• Clarity and Conciseness: Adi employs clear and straightforward language, ensuring his messages are easily understood. This approach aligns with effective communication strategies, enhancing viewer comprehension.
• Engaging Tone: His tone is conversational and engaging, which is essential for capturing and maintaining audience attention on TikTok.

Presentation Style:

• Expressiveness: Leveraging his theatrical background, Adi's expressiveness adds a dynamic element to his presentations, making them more captivating.
• Professionalism: His videos are well-structured, reflecting a professional approach that bolsters his credibility.

Engagement Techniques:

• Interactive Elements: Adi incorporates interactive features, such as responding to comments and engaging with viewers, fostering a sense of community and trust.
• Authenticity: His genuine enthusiasm and personal anecdotes resonate with viewers, enhancing authenticity—a key factor in influencer credibility.

Credibility Assessment:

Research indicates that an influencer's credibility on platforms like TikTok is influenced by factors such as expertise, trustworthiness, and attractiveness.  ResearchGate

 

Adi's expertise in performance arts contributes to his authoritative presence, while his engaging presentation style and authenticity enhance trustworthiness.

 

Conclusion:

Adi Jamaludin's TikTok content reflects a blend of his theatrical expertise and effective communication strategies, resulting in a credible and engaging promotional presence. His clear language, expressive presentation, and authentic engagement techniques contribute positively to his image as a salesperson on the platform.