What is a Hashtag?
Hashtags on Twitter are used by tweeps to:
- dentify a team’s fan base, such hashtags that team’s fans can use are #gopies, #goeagles and #ridemcowboys
- Hashtags can be used to drive promotions or competitions
- They can also drive the conversation amongst casual fans with hashtags like, #thevoiceau, #auspol, #masterchef and #afldogscats
- Funny meme – #replacemovie
- Hashtags can be used to drive promotions or competitions
- They can also drive the conversation amongst casual fans with hashtags like, #thevoiceau, #auspol, #masterchef and #afldogscats
- Funny meme – #replacemovie
The examples above are good examples of how hashtags can help a company’s social media campaign work. But, we have seen some fails in regards to hashtags, such as with #QantasLuxury that backfired immensely on Qantas Airways.
Recently, State of Origin also had it’s troubles with no directive from the NRL for fans to use a specific hashtag so many ended up being used, diluting the effectiveness of having a well-prepared hashtag for engagement with fans.
And can you imagine if Hashtags were a language? Here are some possible scenarios..
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